SELLING = asking someone to buy what is being offered in return for time, effort and/or money. ( “Someone” aka one's FFAACCC -- Family, Friends, Associates, Acquaintances, Customers/clients or one's own Conscience as well as teachers, prospective and current employers, subordinates, other businesses, etc) - Definition of selling by Alan J. Zell, the Ambassador of Selling.
Buying, Marketing, Presenting and Selling, are the 4 Step Process in Decision Making Process:
Buying: to acquire possession, ownership, or rights to the use or services of by payment especially of money. When what is being offered is accepted and adopted, then buying process has been completed. The Offer may include ideas, information, policies, procedures, attitudes, skills, knowledge, changes, products and services
Marketing: the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.
Marketing is defined as the process of determining the needs and wants of consumers and being able to deliver products that satisfy those needs and wants.
Marketing includes all of the activities necessary to move a product from the producer to the consumer. Think of marketing as a bridge from the producer to the consumer.
Marketing is defined by the AMA (American Marketing Association) as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Alan J. Zell, simply put it as determining to whom (plural) and how what is being offered is presented.
Presenting: to introduce, especially with formal ceremony.
Presentation is the practice of showing and explaining the content of a topic to an audience or learner. Presentations come in nearly as many forms as there are life situations. In the business world, there are sales presentations, informational and motivational presentations, first encounters, interviews, briefings, status reports, image-building, and of course, the inevitable training sessions. (Wikipedia).
Its simply giving Customers information in oral, written and physical formats.
Selling: the last step in the chain of commerce where a buyer exchanges cash for a seller's good or service, or the activity of trying to bring this about.
Selling is offering to exchange something of value for something else. The something of value being offered may be tangible or intangible. The something else, usually money, is most often seen by the seller as being of equal or greater value than that being offered for sale. (Wikipedia).
Alan J. Zell's (Ambassador of Selling) article on "Sellig Is..." A Poem
“Selling is....the one game in town that pays the bills, that keeps the doors open, that nobody wants to admit they do. “
“Selling is everyone's business and when it's not, you're in trouble.“
“Remember - everyone sells, and not just externally, but internally as well.
When you want a raise, you sell your boss on your skills and value. “
When you want a raise, you sell your boss on your skills and value. “
“When you set new policies and procedures you sell these to your staff in a way they can accept, or you'll soon find they'll ignore them.”
“Selling is knowing . . .Who's your competition? Who's your customer, client, patient or public?
And what's important - you or them? “
And what's important - you or them? “
“Selling is knowing . . .When to market and where; Where your competition isn't and then being there; Why some things are accepted and others not. “
“Selling is knowing . . .How to treat your public as you would like to be treated; How to market and merchandise better than your competition; How to listen and learn from your staff as well as your public; How to assess your own knowledge, or lack of it about your services, ideas, goods or products; and how to make it easier for your public to accept what you are offering. And finally, Selling is knowing that this business is after all, a profession . . .The Profession of Selling.”
Let us not shy away from this as someone's else problem, but everyone's problem. Selling is a Profession and that is “What I like Most about Selling”, and Successful Selling happens at every transfer of information when the customer's fears (lack of knowledge about what is being offered; presenters' lack of knowledge about what is being offered; and fear of being criticized for buying/buying into what is being offered) have been overcome and believes that they will be a better person in their own eyes for buying into what is under consideration or has been accepted and put to use.
